Guardians of Film: John Reuter, 20 x 24 Studio
To hear John Reuter, Executive Director of 20 x 24 Studio tell it, keeping 20 x 24 instant film alive was always a fight. Reuter, a former Polaroid executive, says he repeatedly had to convince Polaroid executives that 20 x 24 film, while not a rockstar revenue generator, was a worthwhile project for the artistic credibility and communal enthusiasm the film generated.