Author Archives: John Reuter

Chief Executive Officer, 20x24 Holdings LLC

One of my former interns asked me to write a few lines on why I feel analog instant is still powerful in our digital world. I thought I would share it with you. Analog Instant in a Digital World When the instant 20×24 format was created in 1976, it was a different world in photography. […]

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The 20×24 camera has seen its share of Presidents, Vice Presidents and First Ladies. Jimmy Carter was photographed by Ansel Adams in the White House in 1979. Chuck Close photographed Bill Clinton in the Oval Office in 1996 and later in New York in 2005. Timothy Greenfield-Sanders photographed George H.W. Bush after his presidency in […]

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On May 30, 2012 Nafis Azad, the new Director of Photography at the 20×24 Studio worked with Robert Crowley of New55 to experiment with a prototype 8×10 instant negative. Using reagent and sheet components from 20×24 film, Azad and Crowley were successful in creating a fully developed negative and positive. More experiments are to follow […]

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