In the history of American photography, Edwin Land’s invention of Polaroid film in 1947 stands out as a profound influence on the work of many great photographers. As Polaroid technology evolved and was refined from the 50’s to the end of the 20th century (culminating in the astounding 20×24 inch format film camera — only […]
Category Archives: 20×24 In The News
20×24 Holdings set up a lab and warehouse at Belding Mill in Putnam CT less than one year ago. We transformed the space, building a darkroom to house the film spooler, moved one of Polaroid’s original pod machines into place and began testing formulas for reagents for our three films, Polacolor 3, Polacolor 7 and […]
In nearly 40 years of creating large-scale iconic images, American artist Chuck Close had never taken a commission, or allowed his work to be used commercially. That will change this year when Mr. Close starts shooting an ad campaign for AOL. It’s not strictly an ad campaign, but more a showcase of American artists, designers […]
Pop sensation Lady Gaga, who recently signed a deal with Polaroid to be a Creative Director for some new product lines, visited the MIT Museum in Cambridge Massachusetts on June 3oth. Polaroid recently donated items from the corporate archive to MIT which includes the prototype 20×24 Camera from 1976. Lady Gaga, who reveres analog instant […]