20×24 Polaroid Camera demo at Levi’s Photo Workshop in NYC 12/4/10

In collaboration with the Impossible Project and the 20×24 Studio NY, artists Jen Trausch and Max Rada Dada invite you to an impossible analog adventure into the wonders and magic of large format instant photography. Using the legendary original 20×24 Polaroid Camera, (one of five globally in existence) as well as a secret and never before seen selection of wild, expired and unpredictable film treasures, this demonstration will reveal rarely seen dimensions of this outstanding medium, exposing all its challenges as well as its true beauty and its incomparable ability to capture nothing but the truth of a moment. Get ready to dive into gigantic analog originals. Smell them, feel them, peel them, simply get lost in their endless beauty.

Established in 1986, the NY studio has housed the 20×24 Polaroid Camera making it available to artist and photographers around the world. The camera has a long history of working with artists such as Mary Ellen Mark, Julian Schnabel, Chuck Close and William Wegman. In 2008, as Polaroid closed its factory doors, the Studio went independent saving the last rolls of 20×24 Film from extinction.

The new home base for the comeback of analog photography since March 2010, The Impossible Project is re-inventing and re-positioning analog instant photography in the modern day as the most anti-digital medium available – both celebrating and pushing beyond its limits.

It's Showtime

18 Wooster Street, New York, NY 10012 Saturday, December 4th, 3-5 p.m.

Click here to RSVP with Levi’s Workshop.