The Polaroid Foundation creates new YouTube channel

Meet the World’s Largest Instant Camera | Polaroid 20×24

We’re taking the world’s largest instant camera on a round-the-world adventure to work artists of the most remarkable variety-and you’re coming with us. Subscribe today. #Inform #Space

 

The Polaroid Foundation, newly created in 2024 has launched a new YouTube channel to showcase its projects with artists from around the world. This channel features the 20×24 camera running a new integral film created by Polaroid in Enschede, the Netherlands. Join us for adventures around the world. Subscribe today!

Elsa Dorfman, champion of 20×24 photography dies at 83.

Elsa Dorfman, for decades one of the most visible advocates of the Polaroid 20×24 Camera has died at age 83.  Elsa began working with the 20×24 in 1980 when Polaroid sponsored her to use the camera to photograph the beat poet Allen Ginsberg.  This session led to many more and Elsa soon offered her signature style of 20×24 portraiture, unposed and unretouched.  Generations of families and Cambridge, MA notables would pose for her camera on a simple white background rendered in full length.  Dorfman played a huge role in saving the 20×24 project in 2008, bringing together a small team of former Polaroid employees with an investor to continue 20×24 beyond the life of Polaroid Corporation.  Over ten years later we celebrate the life and work of a one of a kind original, Elsa Dorfman.

Elsa Solo

This is “Elsa Solo” by John Reuter on Vimeo, the home for high quality videos and the people who love them.

20×24 Studio Berlin, meet the people behind the camera

20×24 Studio Berlin

Interviews with the principals behind the opening of the 20×24 Studio Berlin, Florian Kaps, Markus Mahla, and Oliver Blohm. Filmed in Berlin in July of 2018 during the opening of the “Polaroid Project” exhibit at the C/O Berlin.

Interviews with the principals behind the opening of the 20×24 Studio Berlin, Florian Kaps, Markus Mahla, and Oliver Blohm. Filmed in Berlin in July of 2018 during the opening of the “Polaroid Project” exhibit at the C/O Berlin.

Camera Ready: Journeys with the Giant Polaroid

Camera Ready: Journeys with the Giant Polaroid is a documentary film in progress chronicling the legendary 20×24 camera and the artists how used it as well as the people who created it.  The film was begun in 2014 with early interviews with William Wegman, Elsa Dorfman, and Chuck Close.  As time has passed the studio continues, now in its 10th year after exiting Polaroid.  Work on the documentary continues as the story is still unfolding and new possibilities emerge with a re-born European studio in Berlin and renewed interest in the US studio in New York.  This 5 minute cut gives you a sense of the history and the stories behind the amazing project that is the Polaroid 20×24 Studio.

Camera Ready: Journeys with the Giant Polaroid

It is always a challenge to distill a full film into a trailer or five minute summation. In this edit I wanted to show both the artists and Polaroid individuals who are key to the story. I chose longer passages of fewer subjects rather than several second snapshots of more people.

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