20×24 Studio bio picture
  • The 20×24 Studio, a legend continues.

    It has been nearly a year since 20x24 Holdings LLC took possession of the film inventory and production equipment required for large format 20x24 instant film from Polaroid Corporation. In that time we have set up production facilities in Dudley, Massachusetts and a inventory spooling and pod production facility in Putnam, CT. We continue to offer access to this venerable technology through our rental studio at 75 Murray Street in the Tribeca neighborhood of New York City. Film is also available to owners of 20x24 instant systems through direct sales. The New York Studio is managed by Director of Photography, Jennifer Trausch. 20x24 Holdings LLC is managed by Executive Director John Reuter. Between the two of them resides nearly forty years of experience in large format instant photography. For further information e-mail us at info@20x24studio.com or call 212-925-1403.

Hear the latest news about the 20×24 Studio in John Reuter’s interview on Inside Analog Photo.

Lady Gaga, new P7 reagent, Chuck Close and AOL, hear all the latest news in John Reuter’s interview with Inside Analog Photo’s Scott Sheppard.

Lady Gaga and the 20×24 Camera at MIT Museum.

Pop sensation Lady Gaga, who recently signed a deal with Polaroid to be a Creative Director for some new product lines, visited the MIT Museum in Cambridge Massachusetts on June 3oth.  Polaroid recently donated items from the corporate archive to MIT which includes the prototype 20×24 Camera from 1976.  Lady Gaga, who reveres analog instant photography immediately fell in love with the 235 pound camera and jumped right in to create a series of over twenty self portraits.  She chose our classic Polapan 400 20×24 film for this series. Among the props supplied by the MIT Museum were Dr. Land’s 50 year old desk chair and pairs of the original Polaroid 3D glasses from the 1950s.

Jennifer Trausch, Lady Gaga, and John Reuter

See the 20×24 Camera on BBC News

20×24 Studio Director of Photography Jennifer Trausch gives the BBC a guided tour of the 20×24 camera and process.

Jennifer Trausch on BBC

Our Reagent Pod and Film spooling in Belding Mill

It has been nearly a year since we took possession of the 20×24 Film production equipment and inventory from Polaroid. Over the summer of 2009 we found facilities to house the large reagent mixing reactor and the pod making machine and film spooler. This is our facility at Belding Mill, in Putnam, CT where we house some film inventory, test batch chemistry and mixing equipment and the Pod Machine itself, known as MEGA #4 when it was one of 22 pod machines in Polaroid’s Waltham factory. With great care it was moved from a Polaroid warehouse last summer and installed, rewired and hooked up to nitrogen and compressed air to make it operational once more. On this day pictured we ran over 600 Polacolor ER pods for 20×24 film.

Belding Mill 20x24 Polaroid Facility, Putnam, CT


Marc Souffrant commands the Pod Machine

Caroline Chiu: Polaroids as Chinese Ink Painting

Caroline Chiu: Polaroids as Chinese Ink Painting
An installation from A Chinese Wunderkammer
Snite Museum of Art
Milly and Fritz Kaeser Mestrovic Studio Gallery
March 14 to April 25, 2010


These photographs are taken from Hong Kong artist Caroline Chiu’s larger series entitled Dreaming: A Chinese Wunderkammer. Wunderkammer were 17th- and 18th-century European “wonder rooms” or “cabinets of curiosity”––some of the earliest known “museums”––which contained specimens reflecting the natural world, anthropology, archaeology, relics, and art. The late Qing emperor Qianlong, known for his passion for the arts, also pursued this type of collecting.
In Chiu’s case, she collects, by photography, objects representing the material culture of traditional China: bonsai, scholar’s rocks, flowers, artworks depicting the animal zodiac, and, here, goldfish. Her choice of subjects makes reference to historical Chinese culture; her graphic photographic images of goldfish suggest the brushstrokes of traditional Chinese ink painting and the sweeping abstract shapes of Chinese writing.
Because the images were taken with a rare 20 x 24 inch Polaroid camera—for which film is no longer manufactured––the exhibition is also an elegy to the era of Polaroid cameras and film. See the review in the South Bend Tribune.