Bollywood superstar Shahrukh Khan and fashion giant Vivienne Westwood have an unlikely common muse: a 33-year-old Polaroid instant camera. Make no mistake–this isn’t one of those handheld gadgets that became ubiquitous in the 1970s.
The so-called 20×24 Land Camera is a 235-pound behemoth, producing prints nearly 2 feet square. Edwin Land (1909-91), founder of Polaroid, built...
In 2002 the way ahead of its time on-line magazine Spook did an in depth article on the 20×24 studio. From Joyce Tenneson, Timothy Grenfield-Sanders, William Wegman to John Reuter, this image rich article provides an excellent snapshot of 20×24 photography at the beginning of the decade. Click here to download the article, written...
In the history of American photography, Edwin Land’s invention of Polaroid film in 1947 stands out as a profound influence on the work of many great photographers. As Polaroid technology evolved and was refined from the 50’s to the end of the 20th century (culminating in the astounding 20×24 inch format film camera...
20×24 Holdings set up a lab and warehouse at Belding Mill in Putnam CT less than one year ago. We transformed the space, building a darkroom to house the film spooler, moved one of Polaroid’s original pod machines into place and began testing formulas for reagents for our three films, Polacolor 3, Polacolor 7 and...
In nearly 40 years of creating large-scale iconic images, American artist Chuck Close had never taken a commission, or allowed his work to be used commercially. That will change this year when Mr. Close starts shooting an ad campaign for AOL. It’s not strictly an ad campaign, but more a showcase of American artists, designers...
